25 November 2020

Film review: Disrupting Wine (2020) by Johan Rimestad, ***


Synopsys
 

Documentary about the founder of Vivino, Heini Zachariassen.

Vivino has more than 43 million downloads worldwide and has its HQ in San Francisco. (from the film’s website) Of course: for wine just as for anything else innovation blooms in silicon valley.

Review 

Too much about the life of the founder and his family and not enough about the Vivino application, its features, its very useful role in the hands of wine lovers and sommeliers alike. While some facts about Heini would obviously be in order to understand the genesis of the app, this is not supposed to be about him but about IT, VIVINO! Also, one gets the impression that the creator of Vivino treats wines as if they were any other commodity, he could have made an app about different kinds of detergents. I feel that is not the case but Heini's passion for wine does not come through.


 

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